The guiding philosophy, values and beliefs of the company are as follows:

 

a. We believe that an empowered and accountable employee and organization are the primary keys to success

 

b. We as an organization share a commitment to excellence;

 

c. We encourage creativity and innovation in all that we do;

 

d. We have non-compromising commitment to the highest standards of corporate citizenship and business practice;

 

e. We are dedicated to winning in the tourist market arena, which will be measured by our market share and superior financial results;

 

f. We believe that profit is a just reward for our perseverance and hard work, and that it is an essential measure of success and essential for our continued existence.